Technology changes faster than organisations.
- Technology is changing very rapidly, and those changes seem to be accelerating.
- Changing an organization — how it thinks and behaves — is still hard and slow
This then raises the issue of how to manage the adoption of new technology. Not adopting the new technologies blocks or slows down Digital Transformation, But the People, Proces, Technology tirange must be kept in balance.
This observation was described by Scott Brinker as “Martec’s Law”.